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eCommerce Marketing
Four Simple Ways to Improve Conversion Rates
Poor conversion rates are a common concern in eCommerce. In this article, we briefly discuss four [...]
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How to Blend Organic & Paid Social Media Marketing
Social media marketing is arguably the most powerful tool an eCommerce seller can wield to get [...]
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Market Segmentation for eCommerce Brands
Market segmentation, or the process of dividing a customer base into different groups based on [...]
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Alternatives to A/B Testing
A/B testing is the ideal method for testing and understanding store performance, marketing efficacy [...]
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Six (6) Valuable Customer Segments for an eCommerce Brand
Segmenting your target audience is a great way to improve profitability. Every segment of your [...]
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Fundamentals of eCommerce: A/B Testing
A/B testing, or split testing, allows eCommerce sellers to measure the effectiveness of various [...]
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IT TAKES MONEY TO MAKE MONEY: CAPITAL AND ECOMMERCE
Many startup eCommerce sellers are excessively optimistic in their expectations for future sales. [...]
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Trust-Oriented Conflicts in eCommerce
Trust is one of the largest barriers to success in the eCommerce space. Because many customers have [...]
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How to Use Mystery Items to Your Advantage in eCommerce
Many eCommerce sellers choose to add value and excitement to the ordering process by offering [...]
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Conversion Rate, Average Order Value, and Revenue Per Visitor
Analyzing, predicting, and influencing consumer behavior is a critical part of all successful [...]
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